Kidzcare Form

Hi Kidzcare!

Thanks for taking the time to share more about your nurseries!

This questionnaire will help us understand your unique needs, goals, and vision. The more detailed your answers, the better we can tailor our marketing proposal and budget specifically for Kidzcare.

Don’t worry if you’re unsure about any answers – we can always discuss them together later. This is just the starting point for creating something that truly reflects what makes your nurseries special!

Looking forward to learning about your Edinburgh nurseries!

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SECTION 1: BASIC COMPANY INFORMATION

1. Official school name and trading name (if different) *

2. Logo & Brand Guidelines: Do you have a high-quality logo and brand style guide (colours, fonts usage)? *

• Yes
• No

Please attach files here:

Click or drag files to this area to upload. You can upload up to 5 files.

SECTION 2: WEBSITE OBJECTIVES

3. What's the main goal for your website? (e.g., attract new enrollments, inform current families, position yourselves as early education experts, etc.) *

4. What's the primary action you want visitors to take? (e.g., fill out a contact form, call directly, book a tour) *

monthly files WEBSITE

SECTION 3: SERVICES & VALUE PROPOSITION

5. Detailed list of services: Age ranges you accept. Core hours and extended hours. Additional services (meals, transportation, extracurricular activities, holiday clubs) *

6. Educational approach: What does a typical day look like across your nurseries? (Montessori, play-based learning, project-based, etc.) *

7. Facilities: What makes your spaces special? (sensory rooms, large outdoor areas, garden, on-site kitchen, etc.) *

8. Fees & pricing: Will you publish fees on the website or only share them during personal meetings? *

9. Admission process: What does it involve? (tour, settling-in period, required documentation) *

SECTION 4: CONTENT & VISUAL ELEMENTS

10. Photography & video: Do you have professional-quality visual materials (nursery photos, children engaged in activities - with proper permissions!, staff photos)? *

• Yes
• No

11. Written content: Will you provide the text for different sections, or would you like help with copywriting? *

• We'll provide it ourselves
• We'd like some help

12. References: Please share 2-3 websites of direct/indirect competitors you like (and why). Also, any websites from other industries whose design you admire *

SECTION 5: DESIGN & TECHNICAL FEATURES

13. Visual style: If you had to describe your ideal website with 3-5 adjectives, what would they be? (e.g., cheerful, modern, clean, welcoming, professional) *

14. Special features you'd like to include:

• Photo/video gallery
• Blog or news section
• Private area for current families (password-protected)
• Enquiry/contact forms
• Booking system for workshops or activities
• Social media integration
• Other (please specify in the last question)

15. Web hosting: Do you currently have a hosting service? *

• Yes
• No

Hosting provider:

16. Website access details: To help us better understand your current online setup, could you please share your website login details? This allows us to see how your site is currently built and plan the most efficient approach for your new marketing project.

Login email/username

16. Website access details. To help us better understand your current online setup, could you please share your website login details? This allows us to see how your site is currently built and plan the most efficient approach for your new marketing project. (copy)

Password

Your security is important to us. We treat all login details with strict confidentiality and suggest updating your password after our assessment.

SECTION 6: DIGITAL MARKETING & SEO

17. Current online presence: Do you have social media profiles? Which ones? (Facebook, Instagram, Google Business Profile). Who manages them? *

18. How do new families typically find you now? (Google search, word-of-mouth, social media, local advertising) *

19. Keywords: If a parent were searching for you on Google, what words or phrases do you think they'd use? (e.g., "nursery Edinburgh", "childcare Portobello", "preschool Grange") *

20. Competition: Who are your 3 main local competitors? *

SECTION 7: LOGISTICS & MAINTENANCE

21. Timeline: Do you have a target launch date? *

22. Maintenance: Once the website is complete, would you prefer to manage content updates yourselves, or would you be interested in a monthly maintenance plan? *

• We'll handle it ourselves
• We'd like a maintenance plan

23. Anything else you'd like to add or think is important for us to know?

Submit